White Moose was born out of a discussion between two friends: ”Why can you replace the brush head on an electric toothbrush but not on a manual one?” This turned out to be a bigger problem than we expected.

Every year, around 7 billion plastic toothbrushes are produced and thrown away globally, most of which cannot be recycled. In addition, many of the packaging materials are also made of plastic.

Oscar took on this issue and started a network of dedicated people who have all contributed in different ways to make the idea a reality.

White Moose is unique in the Swedish market and is continuously developing with new innovations. The network is growing, and together we work to reduce plastic usage.

Do you want to help make a difference? Get in touch and become a part of White Moose!